What we collect
Contact details, service-request information, location details you provide, and limited website usage data.
Road Hero Assistant
Privacy, clearly explained.
This Privacy Policy explains what information we collect, why we use it, when we may share it, and the choices available to you when you use our website or request roadside assistance.
Last updated: September 7, 2026
Why we use it
To respond to you, coordinate roadside help, operate our website, process service activity, and protect our business.
Your choices
You may contact us to ask about, correct, or delete your personal information, subject to applicable law.
A straightforward approach
Your information helps us get the right help to the right place.
When a vehicle problem happens, details such as your name, contact information, vehicle issue, and location can be necessary to respond effectively. We aim to collect only what is reasonably needed for our services and website.
This policy applies to roadheroassistant.com, communications with Road Hero Assistant, and information connected with requests for our mobile and roadside services.
Scope of this policy
This Privacy Policy describes how Road Hero Assistant collects, uses, discloses, and protects personal information when you visit our website, contact us, submit a form, call or email us, or request roadside or mobile automotive services.
It does not govern the independent privacy practices of third-party websites, payment processors, towing partners, or other providers that maintain their own policies.
Information we collect
Information you provide
- Name, telephone number, email address, and preferred contact method.
- Service address, vehicle location, pickup or destination details, and other location information you choose to provide.
- Vehicle details and a description of the breakdown, repair need, or requested service.
- Appointment details, messages, feedback, and records of communications with us.
- Billing or transaction information when applicable. A payment provider may process card details directly.
Information collected automatically
When you use our website, we or our service providers may receive information such as your IP address, browser and device type, pages visited, referring page, approximate location derived from IP address, and the date and time of access.
How we use information
- Respond to inquiries and provide estimates, appointments, roadside help, mobile repairs, or related services.
- Identify your location and coordinate technicians, towing providers, or other service partners.
- Communicate service status, confirmations, follow-up information, and customer support.
- Operate, maintain, troubleshoot, secure, and improve our website and services.
- Process transactions, maintain business records, prevent fraud, and enforce our terms.
- Comply with law, respond to valid legal requests, and protect people, property, and rights.
Cookies and website analytics
Our website may use cookies and similar technologies to remember preferences, support essential site functions, understand website activity, and improve performance. These technologies may be provided by our website host, analytics providers, form providers, or other site tools.
You can usually control non-essential cookies through available site controls or your browser settings. Blocking some cookies may affect how parts of the website function.
Important: The exact cookies present can change when website plugins, analytics, embedded maps, forms, or payment tools are added or removed.
How we share information
We may disclose personal information only as reasonably needed for the purposes described in this policy, including to:
- Technicians, towing companies, and service partners assisting with your request.
- Vendors that support hosting, forms, email, analytics, communications, scheduling, security, or payment processing.
- Professional advisers, insurers, or authorities when required to protect legal rights or comply with law.
- A buyer, successor, or related party in connection with a business transaction such as a merger, financing, reorganization, or sale.
We do not knowingly sell personal information for monetary consideration. If our practices materially change, we will update this policy and provide any choices required by applicable law.
How long we keep information
We retain personal information for as long as reasonably necessary to provide services, maintain business and transaction records, resolve disputes, enforce agreements, meet legal or accounting obligations, and protect against fraud or misuse. Retention periods vary according to the type of information and why it was collected.
How we protect information
We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no website, transmission, storage system, or security measure is completely secure, and we cannot guarantee absolute security.
Please do not send highly sensitive information that is not necessary for us to respond to your service request.
Your privacy rights
Depending on where you live, the law that applies, and available exemptions, you may have the right to:
- Confirm whether we process your personal data and access that data.
- Correct inaccuracies in personal data.
- Request deletion of personal data you provided or that we obtained about you.
- Receive a portable copy of certain personal data.
- Opt out of qualifying targeted advertising, sale of personal data, or certain profiling.
- Appeal a decision concerning a privacy request.
To submit a request, email service@roadheroassistant.com. We may need to verify your identity and request details before responding. Rights may be limited where an exception applies or where information must be retained by law.
Children's privacy
Our website and roadside services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13. If you believe a child has provided personal information to us, please contact us so we can review and address the matter.
Third-party links and services
Our website may link to or embed services operated by other companies, such as maps, social platforms, scheduling tools, payment providers, or partner websites. Their handling of information is governed by their own privacy notices, and we encourage you to review those notices.
Changes to this policy
We may revise this Privacy Policy as our website, services, vendors, or legal obligations change. The “Last updated” date at the top shows when this policy was most recently revised. Material changes may also be communicated through the website or another appropriate method.
Questions about your privacy?
Contact Road Hero Assistant and tell us how we can help.